Wedding Dresses in Watertown, South Dakota

Your wedding dress should be as beautiful and unique as you are! We celebrate every bride and every body.
We have sizes ranging from 6 to 26 in store to try on, with sizes orderable 0-32. We have a few styles in multiple sizes for more brides to try on!

Our standard prices range from $800 to $1,700, with the majority being $1,200-$1,500. We do have sample sale gowns that are below $800 as well.


 

flynn collection

price range: $850-$1,698
size range: 2-32 (select styles up to 38)
Samples in sizes 8-26
we are currently expanding our plus size collection, so we have a very limited amount of 28s

Our own curated private label wedding gown collection selected with our brides in mind.
Private label means these gowns are unable to be found online, meaning you are sure to have a unique gown!

*notes: anything with an unlined bodice can be lined. dresses available in other colors.

 

 

allure romance

price range: $800 - $1,900
price range for gowns in store: $999 - $1,700
size range: 0-30
Samples in sizes 6-26

Allure Romance — continues to embody the restraint and timelessness of classic bridal design. Frothy tulle skirts and lacy bodices combine to lend the collection a floral effect: a wedding-perfect bouquet of gowns.

We do not have every dress in store. If you are looking for a specific style please give us a call to check availability!
We ONLY carry the Romance collection from Allure. Any numbers not starting with 3 (3XXX) we cannot order.

 

 

sale gowns

price range: $99-$1,000
sizes: 6-26W

We have a collection of discontinued and recently clearanced gowns that we offer at heavy discounts off the original price. Gowns in this section are purchased as-is off the rack, and they are unable to be ordered in other sizes or colors. They are a great way to get a beautiful gown at an amazing price! The photo gallery shows just a few of the styles we have.

Every gown purchased off the rack includes a complimentary cleaning.